
Sustainable tourism in its purest sense, is an industry committed to making a low impact on the natural environment and local culture, while helping to generate income and employment for locals.[1]
Global economists forecast continuing international tourism growth, ranging between three and six percent annually, depending on the location. As one of the world's largest and fastest growing industries, this continuous growth will place great stress on remaining biologically diverse habitats and indigenous cultures, which are often used to support mass tourism. Tourists who promote sustainable tourism are sensitive to these dangers and seek to protect tourist destinations, and to protect tourism as an industry. Sustainable tourists can reduce the impact of tourism in many ways, including:
- informing themselves of the culture, politics, and economy of the communities visited
- anticipating and respecting local cultures' expectations and assumptions
- contributing to intercultural understanding and tolerance
- supporting the integrity of local cultures by favoring businesses which conserve cultural heritage and traditional values
- supporting local economies by purchasing local goods and participating with small, local businesses
- conserving resources by seeking out businesses that are environmentally conscious, and by using the least possible amount of non-renewable resources